On-Page SEO Checklist For Developer

Consider the given on-page SEO points when you start a new website. This will help in optimizing your website and will also boost your website rank on the search engine result page.

SEO friendly URLs -

The following is a good example of URL structure: https://www.reveation.io/services/blockchain-development/

The following is a bad example of URL structure :

Meta Tags -

Open Graph –

Heading tag -

Use Optimized Images -

Add robots.txt -

Add sitemap.xml -

Structured data markup -

Add Schema markup to your webpage. It helps search engines understand the content and context of your webpage.

Check Status codes -

Robots Meta tag –

robot meta tag with content=”noindex” attribute tells search engines not to index a given page. Eg: < meta name="robots" content="noindex" />

Following cases in which set noindex :

Set Nofollow Attributes –

It instructs search engine bots not to follow the link when they do not want to pass link juice to the linked website.
Eg: <a href=”http:/ /www.website.com/” rel=”nofollow”>Link Text</a>

Duplicate content check-

Analytics Code

Integrate the Google Tag Manager code in the website for tracking the user traffic. You can also directly add Google Analytics4 (GA4) code, if the GTM is not enabled.

Hreflang Tag -

Use the hreflang tag, if you have multiple versions of the same website in different languages and you want geo-targeting.
For example:

< link rel="alternate" hreflang="en-US" href="https://www.example.com/us">
< link rel="alternate" hreflang="fr-fr" href="https://www.example.com/fr">

Canonical tag -

The Canonical tag avoids confusion over duplicate content in multiple URLs of a website. It tells search engines that it is a master copy of the website. For example: < link rel="canonical" href="https:/ /www.example.com/">

404 page -

Create a custom 404 page and make sure this page uses the same look and feel as the rest of your site. Also, add a return link to your site’s home page.

Building Internal Links :

Additional considerations:

Author — Pramod Gharu

Originally Published at Reveation Labs Blogs Page



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Reveation Labs

We are an established Blockchain Development Company based in the US, dealing in Blockchain, NFT Marketplace, Metaverse, Web 3.0, DeFi, and Tokenomics.